Amaze With Your Merchandise

How often do your products astonish your customers? Are you creating products that stop consumers in their tracks and make them say, “I must have that”? How many crave-worthy, swoon-worthy, need-it-now, amazing products are in your current line?

Too many times our merchandising plans fall short of this important component. I realize not each and every product your brand offers is meant to be in the amazing category, but a percentage of your offers should be. Customers don’t like to be bored.