A Guide to Disaster Planning for Your Business
5. Work with your call center to make sure it can operate if disaster strikes. If you use an external call center, inquire about its disaster plan.
6. If your call center is onsite, consider hiring a backup call-center staff to field calls in case of emergency (this one saved my client's bacon a few years ago).
7. If you host your own website, have a plan in place if the lights go out. Find out what your ISP does if it loses its electricity.
8. If your business is in a disaster-prone area, buy a generator.
9. If your business isn't in a disaster-prone area, contact any vendors that are. Disasters, either natural or man-made, can interrupt your workflow with printers, the post office and all other vendors.
10. Don't direct mail into disaster-impacted areas because recipients won't respond, and many times they won't get your mail until the disaster or weather event is over.
11. Consider backing off on some of your online marketing, especially if geo-targeted to areas affected.
12. If you've already mailed and a disaster occurs, adjust your projections downward.
Bottom line for all this, remember my motto (or is it the Boy Scout motto?): Always be prepared!
Do you have a disaster plan? Feel free to add to this list by posting a comment below …
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.