9 Ways to Use Twitter as a Marketing Tool
7. Encourage key employees to open Twitter accounts as well, creating more than one voice for your company. Have them add their Twitter addresses to their e-mail signatures.
8. Add Twitter badges to your Web site. This enables customers and prospects to easily join in on the fun.
9. Add Twitter links and badges to all of your outgoing promotions and collateral. Build Twitter into your branding.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog and direct marketing agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert. You can e-mail him at firstname.lastname@example.org, follow him on Twitter at www.twitter.com/gilbertdirect or read his blog at http://gilbertdirectmarketing.wordpress.com.