7 Ways to Grow Your Brand in a Down Economy
I’m not really big on self-promotion or self-congratulations — especially here in my column. However, I'm quite pleased to “admit” that one of the companies I work for has made Inc. magazine's fastest growing companies in America list.
So, what does it take to make the list? While it’s not Inc.’s criteria, I’ll tell you from my perspective what you and your company need to do to get there.
But before I do, let me tell you a bit about the company in question. The Fresh Diet was founded in 2005 in classic entrepreneurial style — in the kitchen of CEO Zalmi Duchman with Executive Chef Yosef Schwartz. The company creates gourmet meals that are healthy, portion controlled and delicious (Chef Yos is a Cordon Bleu-trained chef). The meals are prepared fresh and hand-delivered to clients’ homes every day.
For this luxury (or is it?), customers dish out about $35 a day (most order a month's worth of Fresh Diet meals at a time — about $1,100).
So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways how:
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.