52 Weeks, 26,000-odd Words, Dozens of Reader Comments and One Name-caller Later ...
I dedicate this week’s column to the memory of all of the people who lost their lives on 9/11/2001 and their families. — Jim
When you get busy living, working and playing in your life, time does fly. Since I started writing this Web column for Catalog Success, a whole year has passed.
I’ve tried to make my column unique and hopefully let a bit of my personality come through in my writing. I try not to take things too seriously, and I’ve tried to imbue some of my humor and a touch of irreverence in my writings to you.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.