5 Ways to Capitalize on the Falling Retail Market

5. Retailers are getting less store traffic. Savvy shoppers are buying online, saving the gas of going to the mall. Are you promoting the positive green message of shopping via catalog and online?

Times are tough. There's no arguing that, but there are still many opportunities for catalog/multichannel marketers as the overall retail market adjusts to today's economic realities. Smart marketers see opportunity in change and pain. Do you?

Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.