5 Survey Questions Smart Marketers Ask
Surveys can be double-edged swords. On the one hand, the tools required come with obvious, glaring setbacks. Many of the tools required to conduct surveys properly don't come cheap — see here for iPerceptions. (You need to contact OpinionLab and ForeSee for pricing.) Cost (and cost justification) is just one of your headaches, however. The other ones can be decidedly more fatal.
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
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