13 Steps to Make Your Business Recession-Proof
11. Remain positive and realistic. No ship goes down until it’s under water. Until then, the fight is still on. Things often seem bleak before you catch a break.
12. Be the leader you’re supposed to be. More than ever, now is the time for management to be present, visible, flexible and ready.
13. Don’t simply “hope for the best.” Success is where luck, opportunity and hard work meet.
Good luck weathering the storm!
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Terence Jukes is president of Ability Commerce, a 140-person firm that designs, builds and runs e-commerce and related marketing programs for catalog companies. He can be reached at TerryJ@AbilityCommerce.com.