Inside Bombfell's Partnership With J.C. Penney

Total Retail Talks

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

In episode 129 of Total Retail Talks, Bernie Yoo, co-founder and CEO of Bombfell, an online personal styling service, discusses the company's recent partnership with J.C. Penney to provide styling services for big-and-tall customers. In addition to discussing working with J.C. Penney, Yoo talks about Bombfell's new loyalty program, Keep More, Get More, as well as the keys to growing the business in 2018.