In episode 395 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Sherwood, CEO of Daniel's Jewelers, a family-operated specialty jeweler with more than 100 stores and a best-in-class e-commerce site. Sherwood provides an overview of the jewelry company (0:48), his career journey growing up in the family-owned business (2:47), and the company's culture that fosters long-term employee retention (4:24). He shares why now is the right time for Daniel's Jewelers to expand its physical footprint (6:07), why it plans to open stores in Florida (8:10) and how e-commerce factors into future growth for the retailer (9:45).
In addition, Sherwood discusses how strong store associate talent is critical to Daniel's Jewelers' success (12:30), why the in-store experience is so important for jewelry purchases (15:35), and the shopping behaviors of the business' target "Genzennial' Hispanic consumer (17:40). Lastly, he shares how new digital touchpoints impact Daniel's Jewelers' marketing strategy (19:50), how the jeweler connects the online and offline customer experience (22:15), and the growth opportunities he's targeting for the business going forward (24:20).
David Sherwood is the CEO of Daniel’s Jewelers, a company that has been in his family for 75 years. He's now the third generation to head the family company, which has over 107 stores nationally from California to Texas. He's a graduate of Harvard and Stanford Universities.