In episode 78 of Total Retail Talks, Kiran Smith, vice president, chief marketing officer at Brookstone, a retailer of unique gift ideas and cool gadgets, discusses how chip card technology is helping the company cut down on fraudulent purchases. In addition, Smith offers her advice for other retailers that are integrating chip card technology into their businesses.
Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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