Want to know how cross-channel retail giant Target is managing its mobile marketing program? Listen in to this three-part podcast from Retail Online Integration's Spring Retail Marketing Virtual Conference & Expo where Dan Fine, director of digital experience at Target, discusses the retailer's mobile strategies, including its view of mobile coupons, the value of aligning its back-end systems to accommodate mobile shoppers and how it serves up a consistent brand message across all channels — including mobile.

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