In an interview with Retail Online Integration, Richard Lowe, international creative director for women's apparel, accessories and footwear retailer Spiegel, discusses how the brand is succeeding in the treacherous task of selling its products to consumers via social media networks. Using Shoppost, a platform launched by Amazon.com as the social commerce solution for Amazon Webstore retailers, Spiegel is not only engaging customers and prospects on social sites, but managing to sell its wares to them as well. Listen to the interview to find out how.