In a conversation with Retail Online Integration last week, Meyar Sheik, CEO and co-founder of Certona, an omnichannel personalization platform for brands and retailers, discussed the trends that retailers need to be aware of as we move into the critical holiday shopping season as well as next year. From how personalization will impact consumers’ shopping experiences — both online and in-store — to the role mobile wallets (e.g., Apple Pay) will have, this interview offers insights to help your company prepare for the retail industry of tomorrow.