Curious to know which digital marketing trends will have the biggest impact on your business in 2015? In an interview with Retail Online Integration, Jim Davidson, head of research at cloud-based marketing automation software provider Bronto, answers that question and more as he offers his predictions for the retail industry in the new year. From a potential chink in the armor for to how location-based messaging will play a bigger role in retailers’ marketing strategies, Jim touches on a variety of topics that figure to have an impact on your business. Listen in to get all of his expert commentary.

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