Last week, Facebook announced the launch of a new advertising unit called product ads, which enable marketers to advertise multiple products at once on the social network. In addition, marketers will be able to target those advertisements to specific audiences based on their behaviors and other information — e.g., those who have visited your website, a user's location, etc. The move by Facebook is seen as a direct response to Google Shopping ads.

What does this news mean for the retail industry? Eric Best, chief marketing officer at CommerceHub, a company that connects sources of supply with demand-generation channels in retail, answers that question and more — including offering tips for retailers as they begin to implement product ads into their marketing plans — in this exclusive podcast with Retail Online Integration.