With Valentine's Day tomorrow, retailers are scrambling to engage with their customers and secure some last-minute purchases. Lisa Hurst, senior vice president, shopper practice lead at Upshot, an integrated marketing agency focused on helping brands connect with consumers and inspire them to action, offers tips on how brands can create an authentic connection with consumers this Valentine's Day, as well as some real-world examples of how retailers are differentiating themselves to gain affection from customers and prospects alike. Listen in to this podcast interview to learn more!