In this podcast snippet from the recent Retail Online Integration-hosted webinar How to Talk With Your CFO About the ROI of Omnichannel, Ken Callahan, senior vice president of retail sales and accounts at Shopatron, a provider of retailer-integrated e-commerce solutions, offers three ways retail marketers can convince their CFOs to embrace omnichannel fulfillment (e.g., buy online, pick up in-store; ship from store). To learn more about this topic, including how leading retailers such as Neiman Marcus and Roots are leveraging omnichannel fulfillment to grow sales, register for the free on-demand "express" webinar. Tons of great content packed into a short 20 minutes!