Would Tommy Do

One of the most important ways I strengthen my clients’ brands and product lines is by collaborating with their leaders to craft these clarifying fit charts. These are simple, defining visual road maps or infographics that help identify the brand's differentiators with a few key words or phrases. This works for product lines as well. Once these fit charts are done, they provide the guardrails for all sorts of brand and product creativity. Let's look at where this lead for one omnichannel retailer:

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