by Pat Friesen How much does a catalog copywriter need and want to know about your products before writing those five-lines-or-less blocks of copy that close thousands of dollars in sales? More than you may think. Catalog copy is deceiving. Just because it's short copy doesn't mean your writer doesn't need to know plenty about each product. Keep in mind a catalog copywriter is a salesperson—just not on commission. Here's a checklist based on my experience as an in-house and freelance writer for consumer and business catalogs selling everything from PVC piping to handmade sweaters. This is the basic information catalog copywriters need to
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Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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