Walter Sweetness Payton

KangaROOS, creator of sneakers with pockets popularized by Walter “Sweetness” Payton in the 80s, recently launched an e-commerce website with Volusion’s award-winning shopping cart platform to make a wider selection of the vintage-style sneakers available for direct purchase by US consumers. After only three weeks of launching the online store, KangaROOS generated more revenue than its brick and mortar store attracted in three months. Additionally, web traffic has increased by 10 percent and first month’s sales have increased by 75 percent week after week.