Vivek Saxena

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

To help retailers make the migration to a new e-commerce platform as seamless (and painless) as possible, a panel of retail technology experts — Jason Allerding, information systems manager for Parts Express; Pinny Gniswich, executive vice president of business development at Delmar Jewelry; and Vivek Saxena, chief marketing officer and senior vice president of e-commerce, VISAX — offered their tips in a session this week at the eTail East conference in Philadelphia.

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