Vitaly Borker

The online eyeglasses seller who terrified customers in the hopes of creating buzz about his website, and raising the profile in Google searches, pleaded guilty to two counts of sending threatening communications, one count of mail fraud and one count of wire fraud.

Treat your online customers badly and it will move your company up in the search rankings? That bizarre and awful strategy may have worked for one website for awhile, but not anymore, says Google.