Trent Scofield

Merchants who have the most successful comparison shopping experiences are the merchants that are most engaged with the comparison shopping sites. Develop a roadmap for success that contains ideas and tactics you'll test in the coming year and share this roadmap with the comparison engine. Figure out which tactics work best throughout the year, then implement your best ideas at the end of Q3, before the start of the holiday shopping season. —Trent Scofield, director of U.S. sales and operations,

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