Travis Rolf

Cheyenne, WY, Feb. 15, 2011 – Multichannel retailer Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles, with the first edition hitting mailboxes in March. The redesign comes on the heels of an initiative to improve the look and feel of SierraTradingPost.com. “We know online shopping is experiencing tremendous growth, and we recognized a need to make our catalogs an extension of the new SierraTradingPost.com,” says Travis Rolf, creative services manager of Sierra Trading Post. “Our goal is to employ design techniques that bridge the gap between catalog shopping and online shopping.” Here’s what to