LETTERS: Dear Editor, RE: The creative feature “10 Steps to a Successful Redesign,” (May 2008 issue, pg. 42). I am alarmed that Sarah Fletcher wrote such a distressing column for Catalog Success magazine. Maybe your article should have the caveat that it comes as your opinion or viewpoint, but it certainly does not represent good design principles. There is logic to some of what you say, but in your examples, you take spreads with individual personality and brand integrity and turn them into oatmeal. I looked at the headline that you suggest for your swimwear spread and have to laugh. Do you truthfully

More Blogs