Tony Marrero

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

One of the pain points consumers typically associate with shopping for apparel and shoes online is the inability to try products on for size. The luxury of being able to try on a product before making a purchase decision used to be the exclusive domain of brick-and-mortar retailers, but that's no longer the case.

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