Certainly one of the many jobs that keep merchants on their toes is just that — continually upping the ante on the wow factor of their products. And that's no small task in the challenging arena of competitive product knockoffs, miniscule product improvements and category saturation.
Tom Peters
Tom Peters’ notion of “management by wandering around” (MBWA) is one of the concepts that really hit home and became a career-defining principle for me. In MBWA practice, managers spend a significant amount of their time making informal visits to work area and listening to the employees. The purpose of this exercise is to collect qualitative information, listen to suggestions and complaints, and keep a finger on the pulse of the organization.
It’s amazing how a little customer care from a typical, nameless, faceless corporate entity changes people's attitudes and perceptions of a company. And when the CEO gets involved, the goodwill level goes up exponentially.
Being a C-level executive these days has to be the ultimate challenge. These execs face a ton of pressure to keep their companies above water during these turbulent times. Truly, I feel for them.
Continuing my list from last week, here’s the second part (tips 8-13) of my rules for CEOs to follow to most effectively manage their direct marketing businesses.
8. Don’t be a negative example. Want your employees to underperform? Come to work sporadically, keep unspecified hours, pull up in a ultra high-end foreign luxury car while your employees drive cars with rust holes, and watch what happens. When your employees lack motivation, blame them, not you. But as a wise old boss I had early in my career told me, “The fish stinks from the head!” Get in before your employees, leave later