Todd Koch

Earlier this month, the anti-gay group One Million Moms (which has substantially less than 1 million members) called for a boycott of J.C. Penney after it featured a lesbian couple in its catalog. The retailer didn't apologize and isn't backing down. In fact, it's almost trolling the anti-gay groups with jubilant, uncorporate-like defiance in a Father's Day ad featuring not one but two dads. The two men pictured are real-life dads Todd Koch and Cooper Smith, seen with their kids, Claire and Mason.

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