Tim Gudgel

Samsung may have something new in store for its battle with Apple: a new take on the retail store itself. Former Apple Store designer Tim Gudgel is a new Samsung employee according to The Information, as the company is reportedly considering "a deeper investment in U.S. retail." Samsung currently takes a different approach than that of Apple when it comes to product retailing. Instead of costly dedicated stores, Samsung has pop-up areas in shopping malls and dedicated areas in Best Buy locations. The hiring of Gudgel signals a possible change in that strategy. 

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