Tiffany Cooley
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
While cause marketing — i.e., retail-driven marketing that benefits a nonprofit organization or supports a social cause in some way — isn’t new, it seems as though it’s in the midst of a rebirth. In fact, according to the IEG Sponsorship Report, corporate cause marketing programs will grow 3.7 percent in 2016, reaching $2 billion in marketing spend.
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