T. Shipley

Attempting to market across multiple channels, catalogers have been using myriad marketing methods to drive sales to particular channels and across channels. While the promotions can be effective, they are hard to track. Netcentives, a loyalty and e-mail marketing solutions company, is offering catalogers a new way of following customers’ buying habits, creating more effective marketing campaigns and encouraging multi-channel shopping with its program Retail Rewards. Customers join Retail Rewards by registering their credit card with their favorite catalogers to receive rewards for their purchases in any channel. Catalogers who join the program create a customer credit card registration page on their sites.