Sucharita Kodali

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

During the August installment of the Women in Retail and Total Retail Virtual Exchange, Kim Lefko, senior vice president and chief marketing officer of Ace Hardware, participated in a discussion with Sucharita Kodali, vice president and principal analyst at Forrester. The two discussed everything from the observed shifts in consumer behavior during the COVID-19 pandemic to how Ace Hardware has adapted its marketing strategy during this uncertain time.

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