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We're less than two months into 2014 and already retailers are making drastic changes to their digital marketing strategies to compensate for an "all consumer" culture. In addition to shoppable windows, subscription-based e-commerce and virtual malls, retailers such as Net-a-Porter are now offering print magazines. With the growing popularity of conscious consumerism and an on-demand economy, retailers need to think more creatively and take a more holistic approach with their brand strategy. Below are three retailers which are taking a creative approach to digital marketing.