Twitter passions can flare in a heartbeat, turning potentially millions for or against a specific cause. Urban Outfitters is the current focus of one such movement — one attracting the attention of pop star Miley Cyrus — that alleges intellectual property theft from an independent jeweler’s “I Heart Destination” designs.
Stevie Koerner sells silver pendants on Etsy. The pendants come in the shapes of states with little heart-shaped cutouts. Cute, right? But maybe too cute, because the pendants caught the eye of Urban Outfitters, which now sells pendants in the shapes of states with little heart-shaped cutouts too.