Steven Mendoza

Tags: Multi-Channel Retailing, Online Retailing Dreams, Inc., a technology driven, multichannel retailer focused on the licensed sports products industry, has partnered with the Golden State Warriors to re-launch the team's official updated online store, www.warriorsteamstore.com. The deal marks Dreams' fourth alliance with an NBA team following successful partnerships initiated with the Chicago Bulls and Charlotte Bobcats earlier this year, as well as the Washington Wizards in 2009. "This new online shop provides Golden State Warriors fans a greater range of gear and trend-specific merchandise through our proprietary and customizable e-commerce technology," said Kevin Bates, president of Dreams' retail division.