The most clicked through article of the week deals with a topic that many retailers have either dealt with recently or will be forced to deal with in the near future: upgrading their e-commerce platform. As the e-commerce industry continues to evolve and consumers increasingly make purchases online, having an e-commerce platform that can handle this growing traffic as well as offer all the latest bells and whistles has become a requirement for retailers selling their merchandise online.
Steven Kramer
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
The overlaying of digital data on the real world is here, and it's a valuable tool for merchants. Here are three reasons why augmented reality is important for retailers’ commerce efforts:
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