Steve Meyer

Increased competition and a sluggish market have produced a scenario in which catalogers must embrace and preserve their customer base. Indeed, creating loyalty and optimizing each customer’s profitability are the key ingredients to growing your corporate revenue and ensuring your company’s long-term health. But nurturing customer relationships is no small feat. With customer bases in the hundreds of thousands—or even in the millions—determining the amount of attention to pay to each customer interaction can be daunting. The task leads many business executives to implement an advanced technology infrastructure and targeting strategy for each communication or transaction. However, developing that ability can be an

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