Steve Cassel

Utilize the experts within your organization during catalog planning and production processes. Departments such as sales and customer service have direct contact with customers and can provide valuable information (e.g., product suggestions, contact information, promotional ideas) to guide your catalog in a profitable direction. —Steve Cassel, manager of corporate analysis, planning and circulation, C&H Distributor

Work with your printer and/or paper merchant to determine if you can reduce the trim size, paper weight or page count without compromising your product. Standardize paper weight across multiple titles. This could save thousands of dollars in paper and postage costs. —Steve Cassel, manager of corporate analysis, planning and circulation, C&H Distributors

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