Stephen Spenlinhauer

At the end of each year, I like to look back at the seminal events and to thank those who have enriched our lives. To be sure, this was another interesting year for the catalog industry. The Can Spam Act went into effect Jan. 1, and forced many direct marketers to rethink their e-mail campaigns. Indeed, the term “opt-in” took on a whole new meaning in 2004. Radio frequency identification (RFID) gets my pick as the “technology of the year.” While it’s been around for some time, this was the year many distribution center and supply chain managers sat up and

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