Stephan Schambach

As online shoppers become increasingly savvy, catalogers must meet rapidly changing customer needs and expectations. The must-haves for accomplishing this are advanced e-commerce features that support personalization of online merchandising and enhance the brand experience. These features will allow catalogers to quickly respond to trends, assist in buying decisions, build customer loyalty, target marketing initiatives and enable product comparisons. Until recently, personalization features have been more reactive than proactive and have been delivered using approaches that leave much to be desired. Available e-commerce solutions that are fully featured have tended to be inflexible and expensive. In-house e-commerce development has left many catalogers with a confusing