Vera Wang is busting out something new: her first color cosmetics line. In April the bridal guru will release a 74-piece makeup collection under her Simply Vera Vera Wang range for Kohl's, which will be the exclusive retailer.
Simply Vera Vera Wang
Menomonee Falls, Wis. -- Kohl’s Corp. said Wednesday that it has expanded its partnership with Vera Wang Group to launch Princess Vera Wang, a junior collection that will be sold exclusively by Kohl’s beginning August 2012. The line will be available both in-store and online. “When we first partnered with Vera Wang in 2007 to launch Simply Vera Vera Wang, there was immediate acceptance and strong response from our contemporary customer,” said Kevin Mansell, Kohl’s chairman, president and CEO. “We are confident bringing this level of fashion and quality to our junior’s business allows us to increase the value
Investing in customer-centric proprietary product development fends off consumer ennui and extends the brand experience in all the right ways.
In anticipation of the holiday shopping season, retailers have begun to tout their plans and promotions. Kohl's has launched its national marketing campaign, "Give, Save and Be Merry!," which will include weekly sales on select items and categories, exclusive benefits to those who use a Kohl's charge card, cash promotions (i.e. $10 for every $50 spent) and discounts on direct-to-retail brands such as Simply Vera Vera Wang, LC Conrad, Food Network, Elle Contemporary Collection and others. The retailer's Christmas Kick-Off Sale will begin on Nov. 10. At Sears, Black Friday doorbuster deals will be available beginning today. The special