Style Coalition revealed the Fashion 2.0 Award winners, those who, in the voting public's eye, are owning the online branding game. Barneys' creative director and man about town, Simon Doonan, was the keynote speaker, and a new categorie, "Best Pinterest," was announced. See who won that, as well as "Best Online Video," "Best Facebook," and "Best Twitter" after the jump.
Simon Doonan need not fear his absence from decorating the holiday windows at Barneys this year because Lady Gaga has created the Gaga Workshop. Barneys has launched a microsite that will debut a product a day from the workshop available for purchase. The retailer is calling it the "12 Days of Gaga."
New York-based Barneys New York Inc. has announced that Simon Doonan has been appointed to the new role of creative ambassador-at-large, effective immediately. In his new role, Doonan will continue to be a key media spokesperson for the company, will continue to contribute to special window projects, will host special events with customers and media, and will serve as a roving ambassador with links to all creative and communication areas, including social media. The company also announced that Dennis Freedman will join the company as creative director, effective Jan. 17. In his new role, Freedman will be responsible for
Barneys New York announced that Simon Doonan has been appointed to the new role of creative ambassador-at-large. Doonan will continue to be a key media spokesperson for the company, contribute to special window projects, host special events with customers and media, and serve as roving ambassador with links to all creative and communication areas, including social media.
With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, founder of Catalogs.com. As postage rates climb and customers become concerned about the environmental impact, retailers are scaling back on the number of catalogs they mail out and are using them to drive traffic to their websites.