For niche online retailer Cruiser Customizing, a seller of motorcycle parts and accessories, an easily navigable site is critical to its success. Riders come to CruiserCustomizing.com to look for specific parts or accessories exclusive to their particular bike. Finding them quickly and easily enhances their likelihood to buy. For that reason, Cruiser Customizing has invested resources in upgrading its site search.
Shaun Ryan
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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