Sharon R. Cole Catalog Success

© Profile of Success, Catalog Success magazine, May 2006 Interview by Sharon R. Cole Catalog Success: When was the catalog established? Paulette Jarvey: The first issue went out February 2002. Catalog Success: Where are your headquarters? Jarvey: Canby, Oregon with distribution out of Stevens Point, Wisconsin. Catalog Success: What is your primary merchandise? Jarvey: Supplies for scrapbooking: patterned papers, kits, embellishments and idea books. Catalog Success: Number of SKUS? Jarvey: 1,100 per issue Catalog Success: What are your primary customer demographics? Jarvey: Women who are passionate about scrapbooking, cardmaking and papercrafting. Our customer is usually college-educated with a job