You hear it over and over again — test, test, test — but how many of you are actually following that advice? Testing is a critical component to website optimization, and two companies that have taken heed of this fact are casual footwear retailer Crocs and women's fashion apparel brand Aritzia. In a session yesterday at the Demandware XChange conference in Las Vegas, Scott Keller, senior web developer at Aritzia, and Haley Nemann, senior manager of global e-commerce user experience at Crocs, discussed how their brands are using A/B testing to increase sales, decrease costs and increase customer engagement.
Scott Keller
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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