Scott Galloway
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
When it comes to selling luxury via social media, some brands are far more artful than others, according to a new analysis of social-media platforms from L2's latest report. The report ranked some 250 prestige brands across 15 social media platforms. Swarovski is batting a thousand and present on all of them, followed by fast-fashion chain Uniqlo, active on 13.Â
In a new study, the first and largest of its kind, NYU Stern Professor of Marketing Scott Galloway and a team of experts from L2, a think tank for digital innovation, evaluated and ranked 82 prestige specialty retail brands’ Digital IQ. The study measures site and e-commerce strength, digital marketing and mobile capabilities, social media savvy and search engine marketing and optimization.
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