Sarah Curran

SINGAPORE (Reuters) - Consumer comfort, social media and mobile devices lie at the heart of online retailer My-wardrobe's strategy in Asia, said Sarah Curran, the company's founder, on Wednesday.The company, already big in the United Kingdom, is expanding to the Asia-Pacific region, and tech-savvy Singapore is the first stop of its Asian rollout. It's also where Curran intends to learn the tastes and cultures of Asian consumers before expanding further into the region."The Asian consumer has been much more of an early adopter to social media, and much more open in terms of online," Curran told Reuters while she