Sara Beneventi

Ray-Ban, a division of Milan-based luxury eyewear retailer Luxottica Group S.p.A., has opened a premium eyewear online store on Taobao Mall, the business-to-consumer platform within China's largest online retailer Taobao. Ray-Ban's e-store will serve as an avenue for the brand to launch exclusive premium collections and offer Chinese consumers a selection of original and iconic styles.