Sameer Hassan

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Holly Vander Wall is director of marketing at Avenue Code, an enterprise IT consulting firm. A retail and e-commerce enthusiast, she enjoys keeping up with the rapidly changing retail landscape and is a regular contributor at Avenue Code Snippets. In her free time, Holly enjoys traveling, reading and writing.